Delivering a full marketing strategy to drive pharma, NHS and clinician leads.
Ampersand Health is a social purpose company, founded by doctors and patients to improve the health and happiness of people with long-term inflammatory conditions. The company is pioneering the development of behavioural and data-science based digital therapies for people with immune-mediated diseases like Crohn’s, Colitis, Arthritis and Psoriasis.
Ampersand Health is recognised in the Digital Health Global 100, and has won the HSJ Award, the NHS Ideas Lab, the NHS Hackfest and competitive grants from government and industry. Ampersand Health My IBD Care has full ORCHA Approved status. The company was selected for the 2018/19 PWC Scale Health programme and the NHS’s 2019/20 DigitalHealth. London accelerator. Ampersand Health was also one of 18 digital innovations identified to support vulnerable people during the COVID-19 outbreak as part of the TechForce19 challenge.
Full multimedia content and PR strategy
Monthly-fortnightly content calls to capture video content
Design of multimedia assets for daily distribution across B2B social media channels
Series of roundtables organised with NHS, pharma and VC industry leaders
Multiple blogs written for the Ampersand Health website
Patient Voices podcast series planned, recorded, produced and due for release July '21
Press releases on new hospital partnerships, new product launch and company/spokespeople profiling
Total engagements up 769%
Total impressions up 1,373%
27 pieces of coverage across 22 titles in healthcare, technology, business and pharma press
"When we decided that we wanted to ramp up our B2B marketing, we had a few choices: either we could hire in or we could outsource to partner agencies. As with most things, the right decision was about considering the pro’s and con’s and making good people choices. Our partnership with SomX has been nothing but fruitful. Their knowledge of the eco-system and the relationships that come with that, plus their combined digital content and PR approaches and their scalable processes have given us a breadth of content, engagement and coverage which would have been difficult to replicate had we hired in our own singular experts. Whilst most agencies count the number of posts and press releases in return for a transactional fee, SomX instead focussed on delivering to our strategic objectives unconcerned about what that would mean in terms of content pieces. They partnered seamlessly with our internal team - together we conceptualised, and they executed. Trust, flexibility and professionalism are their standout behaviours. I’d work again with SomX in a heartbeat!" Aahuti Rai, Chief Business Officer, Ampersand Health
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