How Ori Biotech used multimedia content to become a global force in cell and gene therapy.
Ori Biotech is a London, UK and Woodcliff Lake, NJ, cell and gene therapy, technology company. Ori has developed a proprietary, flexible manufacturing platform that closes, automates and standardises manufacturing allowing therapeutics developers to further develop and bring their products from pre-clinical process development to commercial scale manufacturing. The mission of the Ori platform is to fully automate CGT manufacturing to increase throughput, improve quality and decrease costs in order to enable patient access to this new generation of lifesaving treatments. Founded by Dr Farlan Veraitch and Prof Chris Mason in 2015, the Company has brought together a seasoned Board and executive management team with over 80 years of pharmaceutical, cell therapy and venture building experience including CEO Jason C. Foster (Indivior), CBO Jason Jones (Miltenyi Biotec) and Tom Heathman (HCATS) alongside industry-leading expert advisors like Bruce Levine, Annalisa Jenkins and Anthony Davies.
Designed and executed a full multimedia content strategy
Daily social media posting across B2B channels utilising video, animation and graphic design
Ori Spotlight podcast planned, recorded, produced and published. 17 episodes. Listeners in 29 countries. 2,495 plays over all time.
Multiple video shoot days to capture months worth of interview and B roll content used for website and social content
Design work to align all branding, website and social media assetsSpecific biotechnology copywriting for short and long-form web and social content
Milestone: $100M Series B
Worked on a PR campaign highlighting the family of Opie Jones, a CAR-T patient and survivor. Coverage included: The Independent, The Sun, Yahoo! News
Linkedin over 12 months (July 2021-2022)
+5030% increase in followers, 6256 total (3078 new)
+4339% increase in total impressions, 630,918 total, 1729 average daily impressions
+4495% increase in total engagements, 66,489 total
Visit the Ori Biotech Linkedin page to view their content
Listen to the Ori Spotlight podcast for a SomX-produced podcast example
Visit the Ori Biotech website to learn more and get in touch
"We strive to partner with agencies that operate as an extension of our team and are as passionate and energized about our mission as we are. SomX are that partner for us: dedicated to delivery of consistent impact in whatever project we are working on and always adding value for both internal and external audiences. They are the team we can go to for thought-partnering on longer-term opportunities and can equally move quickly and with the ability to flex on changing scenarios—an invaluable asset to meeting our goals. They bring us ideas and stretch our thinking with their expertise and willingness to learn and try new ideas and strategies." Lee Unroe, Vice President Marketing