Elevating healthcare

SomX is a communications and creative agency elevating healthcare. We are clinicians, scientists, creatives and communicators dedicated to serving our healthtech, biotech and pharma clients.

We are the fabric of the industry.

OUR PHILOSOPHY
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You shouldn't need to teach your agency about deep science or technology and you shouldn't have to watch them underdeliver as a result. We started SomX out of the need for an agency of healthcare-specific communications experts that were trained scientists and clinicians that understand the nuance of our sector. It didn't exist, so we created one.

our mission
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Our mission is to elevate healthcare through communication and community. Through personalised, effective comms strategies, we bridge the gap between healthtech innovations and those who benefit from them. We drive impact through strategic storytelling, powerful branding, and targeted engagement. We know what healthcare companies need. We aren't afraid to be bold in our delivery.

OUR Culture
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We pride ourselves on a being a dynamic and innovative team, constantly learning and adapting to meet the evolving needs of the healthtech, biotech and pharma sectors. We foster creativity and improvement, where every team member is encouraged to contribute ideas and recommend solutions for our clients. We place huge value on being a generous and active contributor within the healthcare community. We maintain integrity, prioritise health and happiness, and practice kind candour, always putting principles over profit.

TESTIMONIALS
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SomX operate as an extension of our team and are as passionate and energised about our mission as we are. They are dedicated to delivery of consistent impact and always adding value. They move quickly, flex with changing scenarios, bring us ideas and stretch our thinking.

Lee Unroe

Vice President Marketing, Oribiotech
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Working with SomX has been a game-changer for our business. Their expertise in raising our profile has been exceptional, and the consistent, on-brand material they produce has really resonated with our audience. They have also helped us create brilliant content that has really elevated our marketing efforts. We couldn’t be happier with their service and highly recommend them to anyone looking to boost their PR and marketing strategy

Peter Grinbergs

Co-founder and CMO at EQL
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Having an integrated marketing and PR partner, with expertise (and an audience) specific to the health environment, is so helpful. A proactive and responsive team, great account management, strong relevant content (often created by medical professionals), providing PR combined with design, messaging, writing and social media. They help us to go above and beyond!

Grace Gimson

CEO, Holly Health
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The whole team is very easy to work with and they have understood our needs as an organisation since the very beginning. We could not recommend them highly enough!

Robbie Huddleston

Chief Medical Officer, Sapien Health
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The SomX team have been a vital extension of our team. They bridge the gap between founders and the market by making sure the communication conveys our value proposition in the most succinct and easy-to-understand way.

Caitlin Baltzer

Chief Operating Officer, MYndspan
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SomX helped us while we grew to acquisition. They really felt part of the team and took on key areas needed for a fast growing company. Their approach took all the important factors into account and delivered excellent results. I would highly recommend their services.

Chris Whittle

CEO, Q doctor
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SomX speak our language. They are able to produce fresh and original ideas and always deliver on their promises. They always address things quickly and flexibly, with a strong emphasis on the client, and continually deliver top-notch customer service experience.with an experienced and specialised team.

Nicholas Ross

Cofounder, Cavenagh Health
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From day 1, SomX just understood our business and what we were trying to achieve. They are a pleasure to work with and do a great job of making everything as simple as possible - we agreed on some objectives at the beginning and then they just delivered! We've had some great media coverage. Thank you SomX!

Edmund Farrar

CEO, Oto
OUR BRANDS
MEDIA PARTNERS
OUR FOUNDERS

James Somauroo

Cofounder & CEO

James is CEO of SomX, a healthtech contributor for Forbes, host of The Healthtech Podcast which has listeners in over 120 countries and Editor In-Chief of Healthtech Pigeon. James is an anaesthetics and ICU doctor by background and held roles in policy and innovation at NHS England, Health Education England and the BMJ. He directed the DigitalHealth.London Accelerator helping healthtech companies with market access to the NHS and was a Founding Partner at HS.Ventures, which built, scaled and invested in seed-stage healthtech startups.

Jessica Smith

Cofounder & CXO

Jessica is co-founder & CXO of SomX and heads up client experience and public relations. Previously an Associate Director at global agency FleishmanHillard, Jessica has broad experience in healthcare communications across NHS, corporate, charity, healthtech and pharma industry clients. She specialises in building and leading teams that design and deliver integrated and targeted communications strategies that speak to the vast array of audiences within healthcare, ranging from healthcare professionals and policy-makers, through to patients and consumers.

OUR TEAM

Belle Taylor

Account Director

A chemist turned communicator, Belle loves to promote exciting ideas through the power of well-crafted words & engaging content. She brings experience working across healthtech, artificial intelligence and academia.

Huw Penson

Account Director

With a background in strategic comms for health organisations in both the public and private sectors, Huw develops high-level strategy, brand and messaging & is hands-on with press/PR & content.

Jess Farmery

PR Lead & Account Director

After graduating from Cambridge University with a degree in Human, Social and Political Science, Jess built one of the best track records in the UK for healthtech-specific client coverage.

Hollie Ruda

Account Manager

Coming to SomX after an MRes in healthtech from King's College London, Hollie now manages our clients' accounts after being promoted from account executive.

Fred Kirby

Design Director

Great ideas are owed great design. Fred shapes your brand aesthetic to your company message and delivers all the visual assets you need to best convey your message.

Adama Barrie

Senior Account Executive

An English Language & Linguistics graduate, Adama has experience in B2B marketing, copywriting & social media to support clients with content & PR.

Daisy Makin

Account Executive

After studying Medical Biology and Microbiology, Daisy started her journey in healthcare communications as a Medical Writer. She brings with her a thirst for new challenges and exploring the Marketing and PR world.

Issie Quinn

Graphic Designer

Issie works on all our clients' visuals, from static graphics to audiograms and videos. If you see it on social media, Issie's designed it.

Mehak Kaur

Account Executive

A doctor turned healthtech enthusiast, Mehak is passionate about leveraging the power of engaging storytelling creatives to elevate healthtech startups.

Ben Cornish

Videography

Ben delivers you the best. In between filming for Top Gear, the BBC, ITV, McLaren and Aston Martin, he drops in for the SomX clients' corporate shoots.

Nuno

Chief Happiness Officer

An Australian Labradoodle. Nuno reminds us that sometimes we all just need to roll around on the grass. Also known as Nunossen, Pest and Little Man.