We get healthtech

SomX was founded by Dr. James Somauroo and Jessica Smith who combined their expertise in healthcare, technology, communications and startups to launch the only agency that truly understands the healthtech sector.

Our Philosophy

You shouldn't need to teach your agency about healthtech and you shouldn't have to watch them underdeliver. There were no agencies that truly understood healthcare, technology, investment and startups, nor any with a model that worked for the healthtech sector. So we created one.

Our Mission

To carefully design and execute a personalised, effective communications plan for each company we work with that shows your value in exciting, engaging and innovative ways. We know what healthtech companies need for their businesses to grow and we aren't afraid to be bold in our delivery.


We've worked with more than 40 healthcare companies, from startups to corporates in healthcare, pharmaceutical & health/life insurance.


Content isn't a tick-box, it's a huge opportunity. We achieved over two million impressions on Linkedin alone for our clients this year, a 30,000%+ increase.


We regularly secure coverage within healthcare, technology and business press, regionally, nationally & internationally with over 50 regular titles.

James Somauroo
Cofounder & CEO

James is CEO of SomX, a healthtech contributor for Forbes, host of The Healthtech Podcast which has listeners in over 120 countries and Editor In-Chief of Healthtech Pigeon. James is an anaesthetics and ICU doctor by background and held roles in policy and innovation at NHS England, Health Education England and the BMJ. He directed the DigitalHealth.London Accelerator helping healthtech companies with market access to the NHS and was a Founding Partner at HS.Ventures, which built, scaled and invested in seed-stage healthtech startups.

Jessica Smith
Cofounder & CXO

Jessica is co-founder & CXO of SomX and heads up client experience and public relations. Previously an Associate Director at global agency FleishmanHillard, Jessica has broad experience in healthcare communications across NHS, corporate, charity, healthtech and pharma industry clients. She specialises in building and leading teams that design and deliver integrated and targeted communications strategies that speak to the vast array of audiences within healthcare, ranging from healthcare professionals and policy-makers, through to patients and consumers.

Belle Taylor
Account Director

A chemist turned communicator, Belle loves to promote exciting ideas through the power of well-crafted words & engaging content. She brings experience working across healthtech, artificial intelligence and academia.

Huw Penson
Account Director

With a background in strategic comms for health organisations in both the public and private sectors, Huw develops high-level strategy, brand and messaging & is hands-on with press/PR & content.

Jess Farmery
PR Lead & Account Director

After graduating from Cambridge University with a degree in Human, Social and Political Science, Jess built one of the best track records in the UK for healthtech-specific client coverage.

Hollie Ruda
Account Manager

Coming to SomX after an MRes in healthtech from King's College London, Hollie now manages our clients' accounts after being promoted from account executive.

Fred Kirby
Creative Director

Great ideas are owed great design. Fred shapes your brand aesthetic to your company message and delivers all the visual assets you need to best convey your message.

Adama Barrie
Account Executive

An English Language & Linguistics graduate, Adama has experience in B2B marketing, copywriting & social media to support clients with content & PR.

Daisy Makin
Account Executive

After studying Medical Biology and Microbiology, Daisy started her journey in healthcare communications as a Medical Writer. She brings with her a thirst for new challenges and exploring the Marketing and PR world.

Issie Quinn
Graphic Designer

Issie works on all our clients' visuals, from static graphics to audiograms and videos. If you see it on social media, Issie's designed it.

Ben Cornish

Ben delivers you the best. In between filming for Top Gear, the BBC, ITV, McLaren and Aston Martin, he drops in for the SomX clients' corporate shoots.

Chief Happiness Officer

An Australian Labradoodle. Nuno reminds us that sometimes we all just need to roll around on the grass. Also known as Nunossen, Pest and Little Man.

We also work with a number of other copywriters, animators, editors and more. All with a background in healthtech.

We're not an extension of your team, we are your team.