Elevating healthcare
SomX is a communications and creative agency elevating healthcare. We are clinicians, scientists, creatives and communicators dedicated to serving our healthtech, biotech and pharma clients.
We are the fabric of the industry.
You shouldn't need to teach your agency about deep science or technology and you shouldn't have to watch them underdeliver as a result. We started SomX out of the need for an agency of healthcare-specific communications experts that were trained scientists and clinicians that understand the nuance of our sector. It didn't exist, so we created one.
Our mission is to elevate healthcare through communication and community. Through personalised, effective comms strategies, we bridge the gap between healthtech innovations and those who benefit from them. We drive impact through strategic storytelling, powerful branding, and targeted engagement. We know what healthcare companies need. We aren't afraid to be bold in our delivery.
We pride ourselves on a being a dynamic and innovative team, constantly learning and adapting to meet the evolving needs of the healthtech, biotech and pharma sectors. We foster creativity and improvement, where every team member is encouraged to contribute ideas and recommend solutions for our clients. We place huge value on being a generous and active contributor within the healthcare community. We maintain integrity, prioritise health and happiness, and practice kind candour, always putting principles over profit.
SomX operate as an extension of our team and are as passionate and energised about our mission as we are. They are dedicated to delivery of consistent impact and always adding value. They move quickly, flex with changing scenarios, bring us ideas and stretch our thinking.
Working with SomX has been a game-changer for our business. Their expertise in raising our profile has been exceptional, and the consistent, on-brand material they produce has really resonated with our audience. They have also helped us create brilliant content that has really elevated our marketing efforts. We couldn’t be happier with their service and highly recommend them to anyone looking to boost their PR and marketing strategy
Having an integrated marketing and PR partner, with expertise (and an audience) specific to the health environment, is so helpful. A proactive and responsive team, great account management, strong relevant content (often created by medical professionals), providing PR combined with design, messaging, writing and social media. They help us to go above and beyond!
The whole team is very easy to work with and they have understood our needs as an organisation since the very beginning. We could not recommend them highly enough!
The SomX team have been a vital extension of our team. They bridge the gap between founders and the market by making sure the communication conveys our value proposition in the most succinct and easy-to-understand way.
SomX helped us while we grew to acquisition. They really felt part of the team and took on key areas needed for a fast growing company. Their approach took all the important factors into account and delivered excellent results. I would highly recommend their services.
SomX speak our language. They are able to produce fresh and original ideas and always deliver on their promises. They always address things quickly and flexibly, with a strong emphasis on the client, and continually deliver top-notch customer service experience.with an experienced and specialised team.
From day 1, SomX just understood our business and what we were trying to achieve. They are a pleasure to work with and do a great job of making everything as simple as possible - we agreed on some objectives at the beginning and then they just delivered! We've had some great media coverage. Thank you SomX!
James Somauroo
Cofounder & CEO
James is CEO of SomX, a healthtech contributor for Forbes, host of The Healthtech Podcast which has listeners in over 120 countries and Editor In-Chief of Healthtech Pigeon. James is an anaesthetics and ICU doctor by background and held roles in policy and innovation at NHS England, Health Education England and the BMJ. He directed the DigitalHealth.London Accelerator helping healthtech companies with market access to the NHS and was a Founding Partner at HS.Ventures, which built, scaled and invested in seed-stage healthtech startups.
Jessica Smith
Cofounder & CXO
Jessica is co-founder & CXO of SomX and heads up client experience and public relations. Previously an Associate Director at global agency FleishmanHillard, Jessica has broad experience in healthcare communications across NHS, corporate, charity, healthtech and pharma industry clients. She specialises in building and leading teams that design and deliver integrated and targeted communications strategies that speak to the vast array of audiences within healthcare, ranging from healthcare professionals and policy-makers, through to patients and consumers.
Belle Taylor
Associate Director
A flame-chemist turned communicator, Belle leads on client services and strategic marketing – working closely with SomX’s account teams to deliver impactful strategy, content, PR and creative. She brings experience working across healthtech, biotech, artificial intelligence and academia.
Fred Kirby
Design Director
Great ideas are owed great design. Fred shapes your brand aesthetic to your company message and delivers all the visual assets you need to best convey your message.
Elin Yapp-Hayhurst
Account Director
Elin brings over a decade of experience in healthcare communications, spanning oncology, neuroscience, and women’s health. With a BSc in Biological Sciences and an MSc in Science, Media and Communications, she now manages client accounts at SomX, combining strategic insight with creative execution to deliver meaningful content.
Imogen Quail
Senior Account Manager
Imogen has 8 years’ experience in PR across life sciences and biotech in the UK, US, and EMEA, and has a BA in Philosophy and Communications. She helps clients turn complex topics into clear, compelling stories through media relations, thought leadership, content, and strategic PR campaigns.
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Andrew Hair
An award-winning communicator with a maverick mindset and 5 years of pharma PR experience, Andrew is inspired by “hitting the headlines” for his clients – getting the right message to the right audience regionally, nationally, and internationally.
Andrew Hair
Account Manager
An award-winning communicator with a maverick mindset and 5 years of pharma PR experience, Andrew is inspired by “hitting the headlines” for his clients – getting the right message to the right audience regionally, nationally, and internationally.
Adama Barrie
Junior Account Manager
An English Language & Linguistics graduate, Adama has experience in B2B marketing, copywriting & social media to support clients with content & PR.
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Daisy Makin
Junior Account Manager
After studying Medical Biology and Microbiology, Daisy started her journey in healthcare communications as a Medical Writer. She brings with her a thirst for new challenges and exploring the Marketing and PR world.
Harry Salt
Innovation & Creative Operations Executive
With a BSc in Neuroscience and and MSc in Bioscience Entrepreneurship, Harry is a science and technology enthusiast with a passion for content creation. Previously focusing on artificial intelligence in life sciences, he brings an interdisciplinary perspective across SomX’s operations.
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Anna Eddolls
Account Executive
Anna is a History graduate with a passion for writing. She began her career in healthtech events before transitioning to tech PR. Now, she's combining the two at SomX to support on content, PR and creative.
Ben Cornish
Ben delivers you the best. In between filming for Top Gear, the BBC, ITV, McLaren and Aston Martin, he drops in for the SomX clients' corporate shoots.
Nuno
Chief Happiness Officer
An Australian Labradoodle. Nuno reminds us that sometimes we all just need to roll around on the grass. Also known as Nunossen, Pest and Little Man.
