Boosting Awareness and Engagement for MYndspan's Revolutionary MEG Brain Scanning Services
MYndspan, a neurotech company specializing in MEG (magnetoencephalography) software and brain wellness, embarked on a project with us spanning 3-5 months. The company needed comprehensive PR and content strategy support to promote their pioneering brain scanning centre at Aston University in Birmingham. The key objectives were to fill appointment slots at the newly launched clinic and raise awareness about their consumer-accessible MEG technology, which supports the early detection and prevention of neurological conditions.
Client
MYndspan
Category
Marketing, Public Relations
Services
Content Strategy, PR Campaign, Social Media
Solution
We provided an integrated marketing approach, focusing on content creation and PR efforts:
- Content Strategy: We managed a content calendar, posting three times a week on LinkedIn for three months. The content highlighted MYndspan's innovative technology, success stories, and the benefits of their brain scanning services.
- PR Campaign: We facilitated media-focused pieces to amplify MYndspan’s presence in the neurotech industry and amongst B2C customers. This included press releases and media pitches to top-tier publications, ensuring high visibility and credibility.
Key achievements included:
- Clinic Launch PR: We successfully promoted the opening of MYndspan's Aston MEG brain scanning centre, emphasizing its uniqueness as the first clinic globally to offer MEG scans directly to consumers.
- Media Coverage: Our efforts led to a notable feature in The Guardian, which highlighted the personal experience of a brain scan and the broader implications for brain health awareness.
Results
- Coverage across more than 20 titles: MYndspan's MEG brain scanning featured across national, trade and neuro-specialist media, including The Guardian, Daily Express, Digital Health, Startups Magazine, NR Times and Intelligent Health Tech.
- A national profile for a new category: a feature in The Guardian brought MEG brain scanning to a broad audience and lent credibility to an unfamiliar technology.
- Appointment slots filled at the new clinic: the campaign drove real demand, filling booking slots at MYndspan's clinic as awareness grew.
- A stronger presence in brain health: a consistent LinkedIn programme grew engagement and positioned MYndspan as a leader in neurotech and brain health.
Reflection
Our collaboration with MYndspan showcased our ability to drive substantial media attention and engagement for cutting-edge health technologies. The success of the PR campaign, particularly the coverage in The Guardian, underscores our capacity to deliver impactful results that align with client goals. The effective content strategy on LinkedIn further demonstrated our expertise in building a robust online presence. This case study exemplifies our commitment to providing tailored, high-impact marketing solutions that meet the unique needs of our clients, fostering their growth and success in the competitive healthcare sector.
