Boosting SEO and Establishing Thought Leadership in the Gut Health Sector
Solution
We designed and executed a multi-pillar PR strategy focused on elevating myota's brand credibility. This included securing backlinks from reputable, high-authority websites such as The Sun, The Telegraph, Live Science, Metro, Huff Post, Yahoo, Daily Express, iNews, Woman & Home.
To amplify product awareness, we secured features for myota's range of products in publications including Top Sante magazine, Substack, The Independent, Muscle and Health magazine and Women’s Running magazine.
We took a content-driven approach to build the personal brands of myota's CEO and their Chief Dietitian. By securing advice and tips articles in outlets like Cosmopolitan, Health & Wellbeing magazine, Stylist, and Sheerluxe, we helped raise their credibility in the sector.
We highlighted the scientific innovation behind myota's products through articles in sector-specific publications such as Food Manufacture and Food Navigator, further reinforcing their standing as industry innovators.
For the launch of myota’s world-first gut microbiome diagnostic kit, we prepared press materials and coordinated with key journalists for product trials and demos, to generate buzz and secure organic media coverage.
Results
- More than 70 pieces of coverage across 50+ titles: Myota's dietitians and gut health experts were placed at scale across national consumer and health media, including The Sun, Metro, The Independent, iNews, Cosmopolitan, Yahoo and Live Science.
- Reach in the titles their customers actually read: commentary ran in mainstream lifestyle and women's titles like Cosmopolitan and Sheerluxe alongside science-led outlets, putting gut health in front of broad and engaged audiences alike.
- Thought leadership built to earn backlinks: each placement was pitched to link back to Myota, strengthening domain authority and supporting the SEO goals behind the programme.
- A consistent expert voice in gut health: a steady run of quoted and bylined commentary made Myota's team go-to voices on gut health, bloating and the gut-brain link.
Reflection
The success of this project was a testament to our team's ability to develop a multi-layered PR and SEO strategy that not only elevated myota's brand but also its key spokespeople. From backlinking campaigns to tailored content pieces, we ensured that myota not only gained visibility but also established itself as a recognised voice in the increasingly competitive gut health market.
