Positioning Neko Health in the UK Prevention Conversation
Solution
Private preventative health companies face a specific reputational risk in the UK: they can be perceived as competing with, or undermining, the NHS. Neko Health had a strong consumer brand and a genuine clinical story built on a four-year R&D programme, but neither advertising nor consumer marketing reaches the people who decide how prevention gets funded and delivered at system level.
SomX planned and produced The Future of Prevention: Who Pays, Who Delivers, Who Benefits? - an invitation-only evening co-hosted by SomX and Neko Health at Hale House, London, on 28 April 2026. The work spanned strategy, guest curation, production and content.
Event strategy. We framed the evening as a thought-leadership forum, not a product launch - a closed-door conversation that positioned Neko as a partner willing to have the difficult discussions about prevention. The format built directly on the Neko Health episode of The Healthtech Podcast, featuring co-founder Hjalmar Nilsonne and Global Medical Director Dr Nikita Kanani MBE.
Guest curation and invitation management. We built and managed a curated guest list of senior leaders from across the NHS, government, academia, the employer sector, healthtech investment and health media, running a personalised invitation process to a 120-guest capacity.
Production and moderation. We handled the run of show, venue and AV, and Dr James Somauroo hosted a fireside conversation with Hjalmar Nilsonne and Dr Nikita Kanani MBE, followed by a room-led discussion under Chatham House Rules.
Owned media and content. The evening was captured on film and written up through SomX's owned media channels, including a two-part write-up in Healthtech Pigeon, so a single night became weeks of content that extended Neko's reach well beyond the room.
Results
- 120-guest capacity reached -a full room of senior NHS, government, academic, investor, employer and media leaders.
- A genuine cross-sector conversation under Chatham House Rules, with policymakers, clinicians, founders and investors speaking candidly about how prevention is funded, delivered and scaled.
- Weeks of content from one evening - filmed discussion and a two-part written series that kept Neko's prevention story circulating after the night.
- Repositioned for the right audience - Neko established as a credible, engaged partner in the UK prevention debate, reaching system-level decision-makers that consumer marketing cannot.
Reflection
A SomX event is built to produce more than a pleasant evening. We design each one around a commercial goal and capture it on film, so a single night becomes weeks of content and a room full of the right relationships. For Neko Health, that meant turning a live policy moment into earned credibility with the people who matter most to its UK future.
