Reinsurance Group of America: A GLP-1 Film Shoot
Solution
SomX provided end-to-end production support, from pre-production planning through to on-site delivery.
On the day, SomX assembled and managed a specialist crew comprising:
- Director
- Production manager
- Three camera operators
- Sound engineer
- Production assistant
- Photographer
- Photographer’s assistant
A seven-camera setup was used to ensure comprehensive coverage of the roundtable, allowing for both wide context and detailed reaction shots. Alongside this, we established a live camera feed back to the US, enabling senior members of RGA’s MarComm and production teams to dial in, view camera outputs in real time, and provide creative input remotely.
An on-the-ground SomX assistant acted as the bridge between locations, literally carrying live feeds through the space where required, so remote stakeholders could assess framing, lighting and composition without being physically present.
Results
- A seven-person expert roundtable discussion filmed with full multi-camera coverage
- Three standalone interviews with senior contributors
- A comprehensive photography brief, including individual headshots, candid imagery during filming, and structured group photography
- All content captured within a single production day
- Filming inside a live corporate office environment
- Real-time remote oversight from North America, with senior stakeholders reviewing shots and refining creative decisions as the day progressed
During the two-hour roundtable, the stills photographer worked around the multi-camera setup using silent-shutter equipment, capturing candid, editorial-style close-ups of each panellist. These images focused on natural moments of discussion, listening and interaction, rather than posed corporate shots, with the intention that every contributor would leave with a strong set of usable imagery.
After the roundtable, the crew split into parallel teams. While the video unit relit the space and filmed the three interviews, the photography team ran structured group photography sessions at the same time. These group shots were planned across multiple locations on the floor, each chosen in advance to provide visual variety and avoid repetition. Groups were rotated efficiently through each setup, with tight time management ensuring momentum was maintained throughout the afternoon.
This parallel approach allowed SomX to deliver a large volume of high-quality content without extending the shoot day or disrupting the office environment.
Reflection
The project demonstrated our ability to deliver complex, internationally coordinated productions in premium corporate settings, balancing creative quality, operational precision and stakeholder trust.
