A Seven-Camera GLP-1 Thought Leadership Shoot for Reinsurance Group of America


Solution
Reinsurance Group of America (RGA) is a Fortune 500 global reinsurer and one of the largest life and health reinsurance businesses in the world. Steve Hargis, Executive Director of Global Media Productions within RGA's Enterprise Marketing and Communications team, briefed SomX on a flagship piece of global thought leadership: a deep-dive on GLP-1 and anti-obesity medications and their impact on the insurance industry, one of the highest-stakes topics in life and health risk right now.
The shoot brought together senior biometric and actuarial experts flying in from around the world. The ambition was clear: capture authoritative, editorial-quality content in a premium London setting, with enough material to power a global content programme, while keeping senior RGA stakeholders in the US closely involved throughout. For a regulated industry leader, with international experts in the room for one day only, there was no second take available.
SomX produced the shoot end to end, from pre-production planning through to on-site delivery.
A specialist production crew
SomX assembled and managed a healthcare-experienced specialist crew of nine: a director, production manager, three camera operators, a sound engineer, a production assistant, a photographer and a photographer's assistant. Every role was briefed on the editorial intent and the constraints of filming inside a live corporate office.
Seven-camera roundtable, transatlantic real-time oversight
A seven-camera setup gave the edit full coverage of the roundtable, with wide context shots, mid-twos for cross-cutting, and detailed reaction frames for each panellist. Alongside the in-room rig, we established a live camera feed back to the US, so senior members of RGA's MarComm and production teams could dial in, view all camera outputs in real time, and provide creative input remotely. An on-the-ground SomX assistant acted as the bridge between locations, carrying the live feed through the space where needed so US stakeholders could assess framing, lighting and composition without being physically present.
Editorial-style photography in parallel
During the two-hour roundtable, our stills photographer worked around the multi-camera setup using silent-shutter equipment, capturing candid, editorial-style close-ups of every panellist. The brief was no posed corporate shots: natural moments of discussion, listening and interaction, so every contributor would leave with a strong, usable set of imagery for their own profiles and channels.
Two production tracks running simultaneously
After the roundtable, the crew split. The video unit relit the space and filmed three standalone interviews with senior contributors. In parallel, the photography team ran structured group photography sessions across multiple pre-scouted locations on the floor, each chosen in advance for visual variety. Groups were rotated through each setup with tight time management, allowing SomX to deliver a large volume of high-quality content without extending the shoot day or disrupting the wider office.




Results
- A complete global thought leadership content set captured in a single production day: a seven-person expert roundtable with full multi-camera coverage, three standalone senior interviews, and a comprehensive editorial photography library, all on the same shoot day.
- Transatlantic creative oversight in real time: a live feed enabled US-based RGA MarComm leaders to review framing, lighting and composition shot by shot, without travelling, giving them the same control they would have had on-site.
- Editorial-grade imagery for every contributor: candid, silent-shutter close-ups of every panellist, plus structured group photography across multiple pre-scouted setups, giving each senior expert a usable image set of their own.
- Operational precision in a regulated enterprise environment: a nine-person specialist crew running two production tracks in parallel inside a live corporate office, without disruption or overrun.
- A flagship asset for one of the most consequential topics in life and health insurance: a GLP-1 and anti-obesity content programme, captured in London with global experts, ready to deploy across RGA's enterprise marketing channels.
Reflection
This is what SomX is built for at the enterprise end: high-stakes, single-take productions where the subject matter is technical, the contributors are senior, and the standard is editorial. By assembling a healthcare-experienced specialist crew, planning every shot around a tight schedule, and running a live transatlantic feed for the RGA team in the US, we gave a Fortune 500 reinsurer the global thought leadership content set it needed on one of the defining topics in life and health risk, captured in a single day in London. It is the model we use whenever the brief is creative quality, operational precision and stakeholder trust, all at once.
